A Note From the Founder

Hi — I’m Kimberly.

I created ROOTED™ because I wanted a way to support schools and communities that felt aligned, modern, and actually sustainable.

I believe giving shouldn’t feel like obligation.
It should feel empowering.

Rooted is built on reciprocity — the idea that when we support what matters, we all rise together.

Thank you for being part of it.

Our Story ⟡

Rooted™ is more than a brand — it’s a movement built on reciprocity.

It began with a simple question:

What if everyday purchases could directly support the communities we care about?

Not someday.
Not through layers of middlemen.
Not through disposable fundraisers.

Right now.

Rooted™ exists to make giving back part of daily life — through apparel people actually want to wear and a model that returns 33% of net profits directly to schools and mission-driven organizations.

No gimmicks.
No pressure campaigns.
Just real impact, built in.

Why Rooted Exists

ROOTED™ was created for modern families, schools, and mission-driven communities who want a better way to give back.

Instead of one-time drives and products no one really wants, we offer:

• Apparel people actually wear
• Ongoing monthly giveback
• Transparent tracking
• Community pride — not pressure
• A model where even one share can make meaningful impact

We believe generosity shouldn’t be awkward.
It should be built in.

How Reciprocity Works at Rooted

  1. Shop what you love
    Comfortable, consciously made apparel designed for real life.
  2. Choose your impact
    Use a partner code (like NCS), or shop freely — every purchase supports a school, community group, or featured mission-driven organization.
  3. We give back monthly
    33% of net profits are tracked and distributed directly.

Real reporting.
Real checks.
No fuzzy math.

That’s it.

No selling candy bars.
No pressure campaigns.
Just everyday purchases doing meaningful work.

This Is Fundraising, Reimagined

Rooted™ is perfect for school auction season — and powerful enough to support year-round mission giving.

We call it fundraising that fits real life.

Parents get quality essentials.
Kids wear something they’re proud of.
Communities receive consistent support.

Everyone wins.

Want to Partner With Rooted?

If you’re part of a school, nonprofit, or mission-driven organization and want your own giveback code, we’d love to connect.

You’ll receive:
• A custom partner code
• Shareable campaign graphics
• Monthly profit tracking
• Direct payouts

Let’s build something meaningful together.

Rooted™ — Wear What Gives Back.

Partner with Rooted™